The Beginner’s Guide: How to create successful E-mail Marketing Campaigns in 2020
Billions of emails are sent daily, but will those emails really work for my brand?
Will I get a good Return on investment (ROI)?
Does E-mail Marketing still work in 2020?
In short, the answer is YES.
If,
- you are looking to connect with your potential customers and convert them
- you are planning to build customer relationships and make them as loyal customers
- you are planning to increase brand awareness
- you are aiming to improve your readers base as a blogger
we have got you covered.
You might be a beginner or Pro in E-mail Marketing, but we have started from basics. From this detailed E-mail Marketing Campaign guide, you will learn
What is E-mail Marketing Campaign?
Why businesses or bloggers should run E-mail Marketing Campaigns?
How to build targeted E-mail Marketing List for a Campaign?
How to write E-mails that gets opened (Strategy)?
What are the different types of E-mail Marketing Campaigns?
What tools and templates can I use to do E-mail Marketing Effectively and how to choose them?
How other business are doing it (Examples)?
How do I measure success of my e-mail Marketing Campaign?
What is E-mail Marketing Campaign?
E-mail Marketing Campaign is a series of e-mails sent to a group of customers or potential customers in a specific timeframe, with one distinct purpose. The purpose can be anything from increasing brand awareness, driving sales, increasing customer loyalty, etc. You can meet the purpose of these E-mail Marketing Campaigns by adding value to the customers in some way – it might be providing engaging content, delivering important messages, giving away discounts, etc.
Why businesses or bloggers should do E-mail Marketing Campaigns?
It is the basic thing to do while you want to grow business or personal brand. With e-mails you can easily reach the right audience and maintain long-term relationships in a cost-effective way.
E-mail Marketing is so powerful for several reasons, but here’s top 5 reasons and these are all backed up with various statistics, so believe us
- Your site visitors and customers are using e-mails daily, so you can communicate with them and add value. They would love to hear from you. (Source: Statista)
- Also, your potential customers are using e-mails daily, so there is a high chance they would open your e-mail and take intended action(Source: Backlinko)
- You can make money if you do E-mail Marketing Campaigns right. Oh yes! I am talking about Return on Investment (Source: Salecycle)
- You have total control over what you do with E-mail Marketing unlike social media, isn’t that exciting? (Source: McKinsey)
- You get to retain existing customers with regular e-mail communication and Newsletters. (Source: Emarsys)
Are you fully convinced with E-mail Marketing now? Don’t miss out on this very special opportunity to grow your business or brand.
How to build targeted E-mail Marketing List for a Campaign?
We discussed what is E-mail Marketing and why should we […]
The Marketer’s Guide to Build Effective E-mail Marketing Database
Writing e-mails that customers don’t open is every Marketer’s nightmare. We know for a fact that e-mail marketing can’t be avoided as 99% of customers check e-mail at least once a day and the conversion rates are higher than any other channels like social media, search, direct traffic, etc.
But if we play cards right, E-mail marketing can be used to acquire new customers.
So why can’t we start by asking these three simple questions to build a successful E-mail Campaign
- Who are you sending your emails to?
- What message are you delivering?
- What action do you want them to take?
In Marketing language,
- Who are your Leads? What are the e-mails addresses are you going to send these e-mails to?
- What E-mail Content are you going to write?
- What Call-to-Action you want Lead to take for them to convert?
In this article we at Red Scraper are here to answer in detail about building an effective E-mail Marketing Database. Stick to the end for some great e-mail marketing bonus tricks.
#1 Do the Guess Work
Many companies usually have a pattern in their email addresses. All you have to do is go to their website, find the domain name and do the guess work. Make a quick spreadsheet and try different combinations with their first and last name. Before hitting the E-mail Send button, you can verify if the e-mail address is valid using tools like E-mail Checker.
This guess work may be tiring if you want to do a bulk search, here’s why.
- Companies might have multiple e-mail domains
- Nicknames can be used for e-mails
- There might be multiple employees with same name
- Employees might middle names included in the e-mail address
- Few companies use subdomains
- Few affiliates use parent company domain for e-mails and so on.
If we keep sending e-mails to incorrect e-mail addresses, the bounce rate will be so high and by the time you realize your domain reputation is hurt badly. This whole experience can be scary as your e-mails can go to spam folder because of sender reputation, or the worst – your domain can be blacklisted.
#2 Do the Manual Work
If you want to find specific e-mail addresses, we suggest a few compelling ways to do it
- Just Google their names, you might get lucky
- Checkout their Social media profiles
- Export your LinkedIn connections and get their e-mails
- Check their company website, blogs, portfolios for e-mail addresses
- Ask Mutual friends to pass on the contact, if you have any
- Twitter has advanced search capabilities, why not use it?
#3 Do a Quick Search leveraging E-mail Scraper
The final way is to leverage E-mail Extracting tools online. A day in marketer’s life can be quite demanding, a tool that bulk searches and provide quality e-mail would be a blessing in disguise.
We know there are multiple tools in the market that can extract e-mails, but we will start with RedScraper’s story and our own tool – Lead Prospector.
RedScraper’s founder Prakash set on a mission a decade […]
Top 10 Tricks that will boost your email open rates
Finding new ways to market your product or services is always not the path towards light. With the advent of Search marketing, social media marketing the ways to reach out to our target audience is widespread, but E-mail marketing is still the bread and butter of marketers. Sometimes we all stumble upon, not knowing how to find the success of E-mail campaigns we run. There are various Key performance indicators or measures that are being used for this purpose, which includes “Email open Rates”.
What is Email Open Rate and why is it important?
There are different ways to define E-mail open rates, but in simple words the number of people who opened our marketing E-mail to study the content or take an action is called E-mail open rate. To talk math Open rate = Emails opened / emails sent – bounces.
Marketing tools, generally give this count, by putting few lines of code in the e-mail that is triggered to target audience. These tools, not all the time, give an exact count of people who have opened e-mails due to various reasons, like the customer disabling HTML in their mail client.
It’s highly important; because it is the first action that customer needs to take. Customer can’t read content, take an action, or Click the links without opening it.
How to increase Email Open Rates?
Average global E-mail open rate is 24.82%, to achieve this or to increase the E-mail open rates for your company, you can use one or few of the tips listed below.
”Win Win Situation” – Keep your list fresh and relevant:
We open and study e-mails that are only relevant to us or if it falls under the topic of interest that we have in general. Targeting specific people with specific interests in specific location will be one of the big steps that every firm takes towards building e-mail lists and ultimately increasing their e-mail open rates. In E-mail marketing, always quality is important than quantity. Tools like RedScraper can help to build reliable e-mail lists.
”Top of the Mailbox” – Find the right time to send E-mail:
All of us do study e-mails top of bottom, so it’s important to sit on top of mailbox, which in-turn depends on E-mail sending times. The prescribed timings would be 11am, 2pm and after 6pm and the best day to send emails are Tuesday and Friday.
”Bribe to Opt-in” – Build E-mail Subscribers list by giving Rewards
Inbound E-mail list is more meaningful, relevant for the business, and rewards to opt-in are the contemporary lead generation magnets. Giving away free E-books, templates, webinars, or any other content in return to subscribing to e-mail lists can be a great way to grow E-mail lists. […]
13 Deadly Ways to Skyrocket Lead Generation in LinkedIn
LinkedIn is undoubtedly the world’s largest professional network, and it is used by 94% of B2B marketers to distribute content, and the professional content is trusted by 7 out of 10 individuals. Follow the below tips for effective LinkedIn lead generation.
1. LinkedIn Profile
LinkedIn Profile should be easily findable and a good profile must be All-star, having a professional profile picture, meaningful cover picture, links to work, recommendations from colleagues, appropriate and specific skills, complete details of work experience, a neat and understandable description, etc.
Profile visits
LinkedIn is kind enough to notify the people who have visited your profile, and this feature is quite helpful. They are the prospects, whom we should nurture and build relationships with. Google Chrome Extensions like LeadZippo can come handy in further stages of lead prospecting.
Company profile
Company pages and also showcase pages (extension of company pages) are helpful in bringing a brand to spotlight. Apt description, company logo and cover, easy links to website, Follow button, listing employees, and career pages are great options to attract the audience to company page more.
2. Search for connections
Connecting with people, who match the criteria for becoming the customers, is the first step of lead generation. This will not only broaden the network, but also increase the sales at the end of the day. Advanced Search option helps to filter the audience based on filters like locations, companies, industries and so on. RS Lead Prospector simply allows extracting and saving the leads, and their e-mail Ids, in a single place.
3. LinkedIn forms
LinkedIn LeadGen Forms are very handy in obtaining information, when a professional watches Ad posted in LinkedIn, their profile information is automatically obtained in an in-app form which can be submitted instantly. LinkedIn Campaign manager and the reporting tools around them are really helpful in reducing the costs and also fetch reasonable Return on investment.
4. LinkedIn InMail
Sponsored InMail campaigns allow reaching a prospect’s inbox straight away, which can be used to send rich content, promotions, etc. Also decision makers can be contacted, in a secured manner using this feature.
5. Content marketing
Content distribution across LinkedIn can help in lead generation process in a long term. Sharing presentation, Infographics, videos, articles, and webinars with target audience resonates the brand’s authority and trust. It also engages audiences, and adds value and LinkedIn marketing with detailed content marketing plan, calendar would drive better performance.
6. LinkedIn Groups
LinkedIn allows connecting with its group members, who are in-turn your potential leads. A business can establish its authority in industry, by sharing its expert insights, answer questions, etc and thereby add value to the group members.
7. LinkedIn Ads
LinkedIn has targeting options, budgeting is flexible, and the ads can be created in minutes using LinkedIn AdStudio. Content magnets like whitepapers, case studies, surveys, etc can be created, promoted as Ads, and then sent to specific well-designed landing […]
Top 24 Lead Generation Strategies that every B2B Marketer must know
Marketers and salesmen get a nightmare when this word pops up in meetings; the management gets a sigh of relief only when they hear good numbers, about their pipeline. Yes, it’s the word “Leads”. Finding the people interested in your products or services, and then convincing them to buy, making them as loyal customers is the underlying customer journey that any company would have.
As the proverb goes “A good beginning makes a good ending”, likewise the only way to get sales is to have good lead generation strategy. It is a critical step, and there is no first-rate or terrible strategy label to any of the strategies, based on the business few strategies and channels work like a magic.
Here are 24 lead generation strategies,
Before that understand the buyer’s journey with content below
1 LinkedIn to Rescue
Throwing the net, where fishes are really present, make sense. As of March 2018, there are over 467 million members worldwide, and is wiser to extract industry relevant leads in LinkedIn. Also a research by HubSpot has revealed that LinkedIn is 277% more efficient than Facebook and Twitter for lead generation. LinkedIn Advanced Search for people and groups, LinkedIn Company Page, Showcase Pages, Messaging are helpful for the business. Tools may come handy, for LinkedIn lead extraction; have a look on RedScraper’s free trial LinkedIn Extractor. LinkedIn specific advanced strategies and tips are listed here, give a further read.
2 Domain Search
Business E-mails are listed in every website, cold emails with relevant content can be done for those email IDs thereby obtaining leads and nurturing them with E-mail marketing. Redscraper Lead Prospector tool has Domain Search feature packaged, which can scrape websites with advanced filters and offer quality leads.
3 Lead Generation Ads
Google Search and display Advertising, with specific landing page and a form to collect details can help in lead generation. Also the Facebook Lead Ads are trending, with sign-up pre-populated forms to collect leads.
4 E-mail Marketing
Cold Emails has been very effective strategy in B2B arena. Customized mails according to recipient interest and background, will work, also a clear Call to action to website’s landing page should be present. The trickiest part is avoiding E-mail spam and making the customers read E-mails and increase response rates, and here are certain tips.
Designing an E-mail signature is also an important task, but is often forgotten. A simple, logical design with social media, call to action buttons and links to website can be embedded in a commonsensical way in the small space allocated. Tips and tricks can be further read here.
5 Sponsorships and Associations
Sponsorships are considered as Cindrella of marketing, and also considered as fastest growing form of marketing in US, by Susan Friedman. Cause marketing and Sponsorships can be […]