The Marketer’s Guide to Build Effective E-mail Marketing Database
Writing e-mails that customers don’t open is every Marketer’s nightmare. We know for a fact that e-mail marketing can’t be avoided as 99% of customers check e-mail at least once a day and the conversion rates are higher than any other channels like social media, search, direct traffic, etc.
But if we play cards right, E-mail marketing can be used to acquire new customers.
So why can’t we start by asking these three simple questions to build a successful E-mail Campaign
- Who are you sending your emails to?
- What message are you delivering?
- What action do you want them to take?
In Marketing language,
- Who are your Leads? What are the e-mails addresses are you going to send these e-mails to?
- What E-mail Content are you going to write?
- What Call-to-Action you want Lead to take for them to convert?
In this article we at Red Scraper are here to answer in detail about building an effective E-mail Marketing Database. Stick to the end for some great e-mail marketing bonus tricks.
#1 Do the Guess Work
Many companies usually have a pattern in their email addresses. All you have to do is go to their website, find the domain name and do the guess work. Make a quick spreadsheet and try different combinations with their first and last name. Before hitting the E-mail Send button, you can verify if the e-mail address is valid using tools like E-mail Checker.
This guess work may be tiring if you want to do a bulk search, here’s why.
- Companies might have multiple e-mail domains
- Nicknames can be used for e-mails
- There might be multiple employees with same name
- Employees might middle names included in the e-mail address
- Few companies use subdomains
- Few affiliates use parent company domain for e-mails and so on.
If we keep sending e-mails to incorrect e-mail addresses, the bounce rate will be so high and by the time you realize your domain reputation is hurt badly. This whole experience can be scary as your e-mails can go to spam folder because of sender reputation, or the worst – your domain can be blacklisted.
#2 Do the Manual Work
If you want to find specific e-mail addresses, we suggest a few compelling ways to do it
- Just Google their names, you might get lucky
- Checkout their Social media profiles
- Export your LinkedIn connections and get their e-mails
- Check their company website, blogs, portfolios for e-mail addresses
- Ask Mutual friends to pass on the contact, if you have any
- Twitter has advanced search capabilities, why not use it?
#3 Do a Quick Search leveraging E-mail Scraper
The final way is to leverage E-mail Extracting tools online. A day in marketer’s life can be quite demanding, a tool that bulk searches and provide quality e-mail would be a blessing in disguise.
We know there are multiple tools in the market that can extract e-mails, but we will start with RedScraper’s story and our own tool – Lead Prospector.
RedScraper’s founder Prakash set on a mission a decade […]
Top 10 Tricks that will boost your email open rates
Finding new ways to market your product or services is always not the path towards light. With the advent of Search marketing, social media marketing the ways to reach out to our target audience is widespread, but E-mail marketing is still the bread and butter of marketers. Sometimes we all stumble upon, not knowing how to find the success of E-mail campaigns we run. There are various Key performance indicators or measures that are being used for this purpose, which includes “Email open Rates”.
What is Email Open Rate and why is it important?
There are different ways to define E-mail open rates, but in simple words the number of people who opened our marketing E-mail to study the content or take an action is called E-mail open rate. To talk math Open rate = Emails opened / emails sent – bounces.
Marketing tools, generally give this count, by putting few lines of code in the e-mail that is triggered to target audience. These tools, not all the time, give an exact count of people who have opened e-mails due to various reasons, like the customer disabling HTML in their mail client.
It’s highly important; because it is the first action that customer needs to take. Customer can’t read content, take an action, or Click the links without opening it.
How to increase Email Open Rates?
Average global E-mail open rate is 24.82%, to achieve this or to increase the E-mail open rates for your company, you can use one or few of the tips listed below.
”Win Win Situation” – Keep your list fresh and relevant:
We open and study e-mails that are only relevant to us or if it falls under the topic of interest that we have in general. Targeting specific people with specific interests in specific location will be one of the big steps that every firm takes towards building e-mail lists and ultimately increasing their e-mail open rates. In E-mail marketing, always quality is important than quantity. Tools like RedScraper can help to build reliable e-mail lists.
”Top of the Mailbox” – Find the right time to send E-mail:
All of us do study e-mails top of bottom, so it’s important to sit on top of mailbox, which in-turn depends on E-mail sending times. The prescribed timings would be 11am, 2pm and after 6pm and the best day to send emails are Tuesday and Friday.
”Bribe to Opt-in” – Build E-mail Subscribers list by giving Rewards
Inbound E-mail list is more meaningful, relevant for the business, and rewards to opt-in are the contemporary lead generation magnets. Giving away free E-books, templates, webinars, or any other content in return to subscribing to e-mail lists can be a great way to grow E-mail lists. […]
13 Deadly Ways to Skyrocket Lead Generation in LinkedIn
LinkedIn is undoubtedly the world’s largest professional network, and it is used by 94% of B2B marketers to distribute content, and the professional content is trusted by 7 out of 10 individuals. Follow the below tips for effective LinkedIn lead generation.
1. LinkedIn Profile
LinkedIn Profile should be easily findable and a good profile must be All-star, having a professional profile picture, meaningful cover picture, links to work, recommendations from colleagues, appropriate and specific skills, complete details of work experience, a neat and understandable description, etc.
Profile visits
LinkedIn is kind enough to notify the people who have visited your profile, and this feature is quite helpful. They are the prospects, whom we should nurture and build relationships with. Google Chrome Extensions like LeadZippo can come handy in further stages of lead prospecting.
Company profile
Company pages and also showcase pages (extension of company pages) are helpful in bringing a brand to spotlight. Apt description, company logo and cover, easy links to website, Follow button, listing employees, and career pages are great options to attract the audience to company page more.
2. Search for connections
Connecting with people, who match the criteria for becoming the customers, is the first step of lead generation. This will not only broaden the network, but also increase the sales at the end of the day. Advanced Search option helps to filter the audience based on filters like locations, companies, industries and so on. RS Lead Prospector simply allows extracting and saving the leads, and their e-mail Ids, in a single place.
3. LinkedIn forms
LinkedIn LeadGen Forms are very handy in obtaining information, when a professional watches Ad posted in LinkedIn, their profile information is automatically obtained in an in-app form which can be submitted instantly. LinkedIn Campaign manager and the reporting tools around them are really helpful in reducing the costs and also fetch reasonable Return on investment.
4. LinkedIn InMail
Sponsored InMail campaigns allow reaching a prospect’s inbox straight away, which can be used to send rich content, promotions, etc. Also decision makers can be contacted, in a secured manner using this feature.
5. Content marketing
Content distribution across LinkedIn can help in lead generation process in a long term. Sharing presentation, Infographics, videos, articles, and webinars with target audience resonates the brand’s authority and trust. It also engages audiences, and adds value and LinkedIn marketing with detailed content marketing plan, calendar would drive better performance.
6. LinkedIn Groups
LinkedIn allows connecting with its group members, who are in-turn your potential leads. A business can establish its authority in industry, by sharing its expert insights, answer questions, etc and thereby add value to the group members.
7. LinkedIn Ads
LinkedIn has targeting options, budgeting is flexible, and the ads can be created in minutes using LinkedIn AdStudio. Content magnets like whitepapers, case studies, surveys, etc can be created, promoted as Ads, and then sent to specific well-designed landing […]
Top 24 Lead Generation Strategies that every B2B Marketer must know
Marketers and salesmen get a nightmare when this word pops up in meetings; the management gets a sigh of relief only when they hear good numbers, about their pipeline. Yes, it’s the word “Leads”. Finding the people interested in your products or services, and then convincing them to buy, making them as loyal customers is the underlying customer journey that any company would have.
As the proverb goes “A good beginning makes a good ending”, likewise the only way to get sales is to have good lead generation strategy. It is a critical step, and there is no first-rate or terrible strategy label to any of the strategies, based on the business few strategies and channels work like a magic.
Here are 24 lead generation strategies,
Before that understand the buyer’s journey with content below
1 LinkedIn to Rescue
Throwing the net, where fishes are really present, make sense. As of March 2018, there are over 467 million members worldwide, and is wiser to extract industry relevant leads in LinkedIn. Also a research by HubSpot has revealed that LinkedIn is 277% more efficient than Facebook and Twitter for lead generation. LinkedIn Advanced Search for people and groups, LinkedIn Company Page, Showcase Pages, Messaging are helpful for the business. Tools may come handy, for LinkedIn lead extraction; have a look on RedScraper’s free trial LinkedIn Extractor. LinkedIn specific advanced strategies and tips are listed here, give a further read.
2 Domain Search
Business E-mails are listed in every website, cold emails with relevant content can be done for those email IDs thereby obtaining leads and nurturing them with E-mail marketing. Redscraper Lead Prospector tool has Domain Search feature packaged, which can scrape websites with advanced filters and offer quality leads.
3 Lead Generation Ads
Google Search and display Advertising, with specific landing page and a form to collect details can help in lead generation. Also the Facebook Lead Ads are trending, with sign-up pre-populated forms to collect leads.
4 E-mail Marketing
Cold Emails has been very effective strategy in B2B arena. Customized mails according to recipient interest and background, will work, also a clear Call to action to website’s landing page should be present. The trickiest part is avoiding E-mail spam and making the customers read E-mails and increase response rates, and here are certain tips.
Designing an E-mail signature is also an important task, but is often forgotten. A simple, logical design with social media, call to action buttons and links to website can be embedded in a commonsensical way in the small space allocated. Tips and tricks can be further read here.
5 Sponsorships and Associations
Sponsorships are considered as Cindrella of marketing, and also considered as fastest growing form of marketing in US, by Susan Friedman. Cause marketing and Sponsorships can be […]
It’s Our Job To Teach You Lead Generation Tips & Tricks
If an offer creates new leads, it is a big plus for your business. This article has great advice on bettering your generation techniques. Using this advice, you will be able to grow your business and increase profits with a powerful lead generating strategy.
Generating real leads is more likely to happen if you establish yourself as worthy of trust. Make sure not to bombard your visitors with ads. Instead, make sure your offers are based on facts that prove a product’s value to people. Act with integrity and transparency, and people will likely trust you.
Know the value of new business leads. Some leads simply won’t be what you need for your current campaign. Make sure you qualify the leads that meet your target or you’ll be wasting time and energy. Learning to develop the right type of leads will help you be successful.
Is there anything going on in your local community that is related to your field of business? For instance, if you sell real estate, you could visit an upcoming wedding show. People that just got married need to get homes, so get a table set up and let people know what you’re about! Always keep an eye on your local classified ads to know what’s on your community’s horizon.
Are you using long-tailed keywords? Do not use too many long-tailed keywords though. Keep trying out some, tweak them if needed, and you will find ones that work efficiently for your business.
See if you can find any local leads. Business owners gather together to share leads. For example, a dentist may suggest a masseuse to their patients. While this is going on the client may tell you they have a tooth problem and get the favour returned.
Target your market. Anyone can just buy or build a random list of leads to increase visibility. Your results will be better if your lead gathering is tailored to gather key pieces of information that inform you your product is needed.
Anytime you find yourself needing to stand in a line, take the time to talk to the others around you. It never hurts to be friendly, and it’s just possible someone might need your product or service. Don’t run away from them, continue your sales pitch to feel them out, because they might still be interested in what you have to offer.
If you are blogging in order to increase business, you should ask readers to subscribe. If readers subscribe, they’ll be alerted when you add new content. Seeking subscriptions is a secondary way to generate leads through a solid customer base and is very useful in developing a relationship with your readers. Blogging for a business is an effective way to promote a digital presence for your website and is a useful lead generation tactic.
Also there are many lead extraction softwares available in the market. Choose the right one which fulfils your lead requirement.
Understanding the lead generation portion of your business can make or break your success. No matter what your niche may […]